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Marketing, An International Call To Action
by Scott Lindsay
It is important to gain an understanding of the potential impact of your online business. If you have been considering your market share by localized or regionalized standards then your vision may be too small.
Going Global Consider the following: Nearly 70% of all ecommerce is from areas outside the United States.
Standard currencies allow for easy currency conversions for international sales.
Any advertising you do will go global.
Many Netreprenuers are discovering distribution links in major ecommerce countries for ease of delivery and reduced costs.
Ecommerce is maturing and the rates of growth are projected at 18.6% per year through the end of the decade.
Growing Pains As ecommerce continues to spread on a global basis certain elements of website design and application may need to be adjusted. In many cases growing ecommerce firms are maintaining a multitude of websites with each geared specifically to a specific country or language group. The client may visit a main website. At that point they will choose which website they wish to visit. This is something like using an automated phone system that offers the opportunity to hear all prompts in a second language.
In essence, multiple international websites can be developed to grow your brand and each website is written using the vernacular or language of those you are seeking to serve.
Get it Right Some site owners have used their existing web material and utilized language translation software to come up with a new translation for a separate language group. The difficulty is this process does not always work to your advantage. Many phrases may be Americanized English and when translated will make no sense to those attempting to read it in another language.
It is best to pay to have a qualified copyeditor in the country you are wishing to target write the new copy for you. Your website will be more readily accepted if the copy reads in an authentic manner.
Planning for International Growth Are you prepared for international growth? Can you get ready? If your product becomes widely accepted have you taken the time to think beyond your current boundaries and sales projections? In many cases netreprenuers have had to move rapidly from a cottage industry to a production plant in order to accommodate the growing requests for their product. You need to have some idea how you will respond if a similar scenario occurs.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of http://HighPowerSites.com and many other web projects. Get your own website online in just 5 minutes at http://www.HighPowerSites.com
These articles on lifestyle and more
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You may want to try these websites for additional information
http://www.marketingpower.com/mg-dictionary.php
http://www.bidvertiser.com/
http://www.marketingjobs.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
It is important to gain an understanding of the potential impact of your online business. If you have been considering your market share by localized or regionalized standards then your vision may be too small.
Going Global Consider the following: Nearly 70% of all ecommerce is from areas outside the United States.
Standard currencies allow for easy currency conversions for international sales.
Any advertising you do will go global.
Many Netreprenuers are discovering distribution links in major ecommerce countries for ease of delivery and reduced costs.
Ecommerce is maturing and the rates of growth are projected at 18.6% per year through the end of the decade.
Growing Pains As ecommerce continues to spread on a global basis certain elements of website design and application may need to be adjusted. In many cases growing ecommerce firms are maintaining a multitude of websites with each geared specifically to a specific country or language group. The client may visit a main website. At that point they will choose which website they wish to visit. This is something like using an automated phone system that offers the opportunity to hear all prompts in a second language.
In essence, multiple international websites can be developed to grow your brand and each website is written using the vernacular or language of those you are seeking to serve.
Get it Right Some site owners have used their existing web material and utilized language translation software to come up with a new translation for a separate language group. The difficulty is this process does not always work to your advantage. Many phrases may be Americanized English and when translated will make no sense to those attempting to read it in another language.
It is best to pay to have a qualified copyeditor in the country you are wishing to target write the new copy for you. Your website will be more readily accepted if the copy reads in an authentic manner.
Planning for International Growth Are you prepared for international growth? Can you get ready? If your product becomes widely accepted have you taken the time to think beyond your current boundaries and sales projections? In many cases netreprenuers have had to move rapidly from a cottage industry to a production plant in order to accommodate the growing requests for their product. You need to have some idea how you will respond if a similar scenario occurs.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of http://HighPowerSites.com and many other web projects. Get your own website online in just 5 minutes at http://www.HighPowerSites.com
These articles on lifestyle and more
Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. marketing
Return to the selection of marketing
You may want to try these articles on marketing
Marketing, Internet Marketing: How Difficult Is It? by Scott Lindsay Approximately 489 Words
Marketing, Seo: Content Controversy by Scott Lindsay Approximately 490 Words
Marketing, Site Promotion Tools: Niche Knowledge by Scott Lindsay Approximately 485 Words
Marketing, Web Branding: Cereal, Games And Positive Impressions by Scott Lindsay Approximately 496 Words
Marketing, Seo: Text Is King by Scott Lindsay Approximately 485 Words
Marketing, Seo An Ethical Appeal by Scott Lindsay Approximately 460 Words
Marketing, Internet Marketing Strategies That Don’t Work by Scott Lindsay Approximately 503 Words
Marketing, How To Make Your Website Stand Out From The Crowd by Gary Ruplinger Approximately 468 Words
You may want to try these websites for additional information
http://www.marketingpower.com/mg-dictionary.php
http://www.bidvertiser.com/
http://www.marketingjobs.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!