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Marketing, 10 Deadly Joint Venture Profit Killing Mistakes
by Gabriel Howes
How to avoid some of the costliest JV mistakes before they happen
1. Not sending out another mailing Sending another mailing (to the subscribers who haven’t bought) will often bring 50% or so of the previous response.
2. Picking the wrong mailing list Remember the 40-40-20 rule. 40% of your response depends on the right mailing list, another 40% on the right offer and 20% on everything else.
3. Targeting visitors instead of buyers Buyers have always been and will always be more profitable than visitors.
Let’s take it a step further. A client who buys from you two times is twice as likely to buy as someone who only buys from you once. Why? Because they have more of a relationship with you.
4. Not sending the endorsement e-mail through a spam check service before rolling it out According to research done by Time magazine, a mind-numbing
40% to 70% of all e-mail is being destroyed and deleted by spam filters.
The problem with that is that a lot of legitimate e-mail is getting eaten by those filters, including endorsed mailings. And that sometimes means a massive loss in profits.
If you have a mailing list of 30,000 strong, that means that under certain circumstances, 12,000 to 21,000 potential buyers won’t even receive your endorsement.
By correcting the problem, you may be hard pressed to find something else that will make such a positive impact on your bottom line in such a short amount of time.
Listen, I don’t know if the percentages quoted by Time magazine are still accurate, and to what extent, but the fact remains that those filters are routinely destroying a percentage of your profits.
Use a good spam check service and you will increase readership.
5. Not testing the mailing (or JV) Testing is a risk-reducing activity. If you don’t test, you are literally playing Russian roulette. Always send the test mailing to the best names on the list.
6. Not making it easy for clients to buy If you are offering a high ticket product or service, giving your clients the option to purchase with multiple payment options or multiple credit cards can definitely boost response.
7. Mailing JV proposals or endorsements so they arrive on the wrong days Mondays and Saturdays get the worst results. The best days for your prospects to receive your mail (or e-mail) are Tuesdays, Wednesdays and Thursdays.
8. Sending the mailing out to a desensitized client base Many online publishers make this mistake. It seems like every other day they have another product of the year to sell or endorse. This eventually (and in some cases, rather quickly) desensitizes their prospects to all their offers.
In fact, I wouldn’t be surprised if some online marketers had more and more trouble getting the same kinds of results than they used to get. The reason is simple. Their subscribers have not only lost faith in the fact that the list owner doesn’t have their best interest at heart, but also they will simply avoid reading their newsletter.
That equates to a massive loss in readership.
Make it worth their time, and they will definitely take the time to read your e-zine.
9. Sending an endorsed mailing without knowing the conversion rate or visitor value Some partners endorse others without even knowing their visitor value. They are flying blind, and usually get hit hard.
Savvy marketers won’t want to pitch their customer base more than they have to, and they definitely won’t endorse you unless they have reasons to believe that they will be successful with the mailing.
10. Doing a JV with an endorser that has a small (or no) relationship with his / her clients.
Relationships make up the biggest factor in sales.
In JV endorsements, relationships are everything. Always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make.
Copyright © 2005 Gabriel Howes All Rights Reserved About The Author: Gabriel Howes is a Joint Venture expert. Download 2 free sample chapters from the highly-acclaimed Ultimate Joint Ventures ebook by clicking on (or copying and pasting) the following link http://www.ultimatejv.com/Adtrackz/go.php?c=a1 now. Go for it.
These articles on lifestyle and more
Return to the selection of marketing
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You may want to try these websites for additional information
http://www.clickz.com/stats/
http://www.marketingjobs.com/
http://www.marketingsherpa.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
How to avoid some of the costliest JV mistakes before they happen
1. Not sending out another mailing Sending another mailing (to the subscribers who haven’t bought) will often bring 50% or so of the previous response.
2. Picking the wrong mailing list Remember the 40-40-20 rule. 40% of your response depends on the right mailing list, another 40% on the right offer and 20% on everything else.
3. Targeting visitors instead of buyers Buyers have always been and will always be more profitable than visitors.
Let’s take it a step further. A client who buys from you two times is twice as likely to buy as someone who only buys from you once. Why? Because they have more of a relationship with you.
4. Not sending the endorsement e-mail through a spam check service before rolling it out According to research done by Time magazine, a mind-numbing
40% to 70% of all e-mail is being destroyed and deleted by spam filters.
The problem with that is that a lot of legitimate e-mail is getting eaten by those filters, including endorsed mailings. And that sometimes means a massive loss in profits.
If you have a mailing list of 30,000 strong, that means that under certain circumstances, 12,000 to 21,000 potential buyers won’t even receive your endorsement.
By correcting the problem, you may be hard pressed to find something else that will make such a positive impact on your bottom line in such a short amount of time.
Listen, I don’t know if the percentages quoted by Time magazine are still accurate, and to what extent, but the fact remains that those filters are routinely destroying a percentage of your profits.
Use a good spam check service and you will increase readership.
5. Not testing the mailing (or JV) Testing is a risk-reducing activity. If you don’t test, you are literally playing Russian roulette. Always send the test mailing to the best names on the list.
6. Not making it easy for clients to buy If you are offering a high ticket product or service, giving your clients the option to purchase with multiple payment options or multiple credit cards can definitely boost response.
7. Mailing JV proposals or endorsements so they arrive on the wrong days Mondays and Saturdays get the worst results. The best days for your prospects to receive your mail (or e-mail) are Tuesdays, Wednesdays and Thursdays.
8. Sending the mailing out to a desensitized client base Many online publishers make this mistake. It seems like every other day they have another product of the year to sell or endorse. This eventually (and in some cases, rather quickly) desensitizes their prospects to all their offers.
In fact, I wouldn’t be surprised if some online marketers had more and more trouble getting the same kinds of results than they used to get. The reason is simple. Their subscribers have not only lost faith in the fact that the list owner doesn’t have their best interest at heart, but also they will simply avoid reading their newsletter.
That equates to a massive loss in readership.
Make it worth their time, and they will definitely take the time to read your e-zine.
9. Sending an endorsed mailing without knowing the conversion rate or visitor value Some partners endorse others without even knowing their visitor value. They are flying blind, and usually get hit hard.
Savvy marketers won’t want to pitch their customer base more than they have to, and they definitely won’t endorse you unless they have reasons to believe that they will be successful with the mailing.
10. Doing a JV with an endorser that has a small (or no) relationship with his / her clients.
Relationships make up the biggest factor in sales.
In JV endorsements, relationships are everything. Always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make.
Copyright © 2005 Gabriel Howes All Rights Reserved About The Author: Gabriel Howes is a Joint Venture expert. Download 2 free sample chapters from the highly-acclaimed Ultimate Joint Ventures ebook by clicking on (or copying and pasting) the following link http://www.ultimatejv.com/Adtrackz/go.php?c=a1 now. Go for it.
These articles on lifestyle and more
Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. marketing
Return to the selection of marketing
You may want to try these articles on marketing
Marketing, Internet Marketing: How Difficult Is It? by Scott Lindsay Approximately 489 Words
Marketing, Seo: Content Controversy by Scott Lindsay Approximately 490 Words
Marketing, Site Promotion Tools: Niche Knowledge by Scott Lindsay Approximately 485 Words
Marketing, Web Branding: Cereal, Games And Positive Impressions by Scott Lindsay Approximately 496 Words
Marketing, Seo: Text Is King by Scott Lindsay Approximately 485 Words
Marketing, Seo An Ethical Appeal by Scott Lindsay Approximately 460 Words
Marketing, Internet Marketing Strategies That Don’t Work by Scott Lindsay Approximately 503 Words
Marketing, How To Make Your Website Stand Out From The Crowd by Gary Ruplinger Approximately 468 Words
You may want to try these websites for additional information
http://www.clickz.com/stats/
http://www.marketingjobs.com/
http://www.marketingsherpa.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
