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Web Design, Web Design A Website For All
by Scott Lindsay
How many customers are you losing every day in your ecommerce website? I suppose every business owner expects some customer loss, but did you know you could be losing more customers than you may have realized? Tim Berners-Lee is credited with creating the Worldwide Web and he always envisioned an online experience that would be useable to all online visitors. This vision included individuals with a variety of handicaps. While there are web applications that allow vision and hearing impaired visitors to use websites, many site designers do very little to help these individuals navigate their website. Interestingly one of the key factors that minimize effective use of an ecommerce website design is an over produced website with multi navigational tabs. A growing number of baby boomers and senior citizens are using the web and the use of a site that is difficult to navigate makes the site essentially ‘off limits’ to these potential customers who often leave in frustration.
Consider these financial facts from the U.S. Consumer Expenditure Survey.
* The 50 and older have $2.4 trillion in annual income, which accounts for 42% of all after-tax income.
* Adults 50 and older account for an estimated $1 trillion+ in total expenditures in 2005.
* Consumers 50 and older own 65% of the net worth of all U.S. households.
The demographic for those over the age of fifty find a consumer base with the most disposable income, increased buying power and this demographic often provides an increased level of brand loyalty.
Interestingly television networks have essentially turned their back on this demographic by providing program geared to viewers 35 and younger. It is possible that web design could benefit by remembering a demographic who may have an interest in purchasing products or services from your website as long as you make sure to provide a means of accessing the website in a way that is attractive yet easily accessible.
Many websites rely on flash design. In a scenario in which you are seeking the age 50+ consumers you may want any flash you provide to be instructional on the use of the site. However, you may be better served by using straightforward text and graphics and by simplifying the steps your customers must use to make a purchase.
"In most [web design] projects, accessibility has fairly low priority because project managers underestimate the number of people who are impacted by design problems." Jakob Neilson If you can make your web design appealing and easily accessible you will find all your customers being able to maximize the pleasure of the visit and may likely develop into repeat customers.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
Return to the selection of web design
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Web Design, Web Design: Non-searchable Text by Scott Lindsay Approximately 506 Words
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Web Design, 3 Easy To Make Website Blunders You'll Want To Avoid by Malerie Giaimo Approximately 446 Words
Web Design, Quick Tips For A Professional Style Web Site by Malerie Giaimo Approximately 460 Words
You may want to try these websites for additional information
http://www.headsetoptions.org/folio
http://www.edezines.com/design_articles.shtml
http://htmlhelp.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
How many customers are you losing every day in your ecommerce website? I suppose every business owner expects some customer loss, but did you know you could be losing more customers than you may have realized? Tim Berners-Lee is credited with creating the Worldwide Web and he always envisioned an online experience that would be useable to all online visitors. This vision included individuals with a variety of handicaps. While there are web applications that allow vision and hearing impaired visitors to use websites, many site designers do very little to help these individuals navigate their website. Interestingly one of the key factors that minimize effective use of an ecommerce website design is an over produced website with multi navigational tabs. A growing number of baby boomers and senior citizens are using the web and the use of a site that is difficult to navigate makes the site essentially ‘off limits’ to these potential customers who often leave in frustration.
Consider these financial facts from the U.S. Consumer Expenditure Survey.
* The 50 and older have $2.4 trillion in annual income, which accounts for 42% of all after-tax income.
* Adults 50 and older account for an estimated $1 trillion+ in total expenditures in 2005.
* Consumers 50 and older own 65% of the net worth of all U.S. households.
The demographic for those over the age of fifty find a consumer base with the most disposable income, increased buying power and this demographic often provides an increased level of brand loyalty.
Interestingly television networks have essentially turned their back on this demographic by providing program geared to viewers 35 and younger. It is possible that web design could benefit by remembering a demographic who may have an interest in purchasing products or services from your website as long as you make sure to provide a means of accessing the website in a way that is attractive yet easily accessible.
Many websites rely on flash design. In a scenario in which you are seeking the age 50+ consumers you may want any flash you provide to be instructional on the use of the site. However, you may be better served by using straightforward text and graphics and by simplifying the steps your customers must use to make a purchase.
"In most [web design] projects, accessibility has fairly low priority because project managers underestimate the number of people who are impacted by design problems." Jakob Neilson If you can make your web design appealing and easily accessible you will find all your customers being able to maximize the pleasure of the visit and may likely develop into repeat customers.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. web design
Return to the selection of web design
You may want to try these articles on web design
Web Design, Web Design: Non-searchable Text by Scott Lindsay Approximately 506 Words
Web Design, Good Web Design Is So Important by Tanya Swithins Approximately 688 Words
Web Design, Good Web Design by Daniel G. Approximately 464 Words
Web Design, Designing Your Website For Affiliate Marketing by Jude Wright Approximately 538 Words
Web Design, Elements Of Great Websites by Irene Kopaliani Approximately 682 Words
Web Design, 3 Easy To Make Website Blunders You'll Want To Avoid by Malerie Giaimo Approximately 446 Words
Web Design, Quick Tips For A Professional Style Web Site by Malerie Giaimo Approximately 460 Words
You may want to try these websites for additional information
http://www.headsetoptions.org/folio
http://www.edezines.com/design_articles.shtml
http://htmlhelp.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
