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Marketing, List Building — A Better Way To Grow
by Scott Lindsay
One of the keys to online business is effective list building. This may seem like a simple process, but for any business owner that has tried to develop a list they know that list building is a necessary, but difficult process.
One of the first knee-jerk reactions business owners may experience is to purchase a third party list of email subscribers while others may rent a list. The evidence for success (or lack thereof) is in the number of recipients who consider your email an intrusion or worse yet, spam.
You may ultimately find a few receptive customers, but for the most part this approach feels a bit like those dinner calls from telemarketers.
One of the fallacies of online marketing is that in order to be most effective you need to have a very large list. The truth is you can have a relatively small list of recipients if they are highly motivated. These individuals enjoy receiving your email and you make sure what you have to send is quality material.
Don’t look at the size of your email list as the litmus test for your success in business. I would much rather have a small organically grown list filled with individuals who love what I have to offer and are inclined to come back often than a larger list of individuals who simply hit delete when they se my email.
I would much rather have these customers email me with positive feedback instead of those who express great anger that they receive the emails at all.
By developing your own opt-in email system for list building you improve the chances that those who do sign up are likely to be converted from prospect to customer. It may be best to leave shot-in-the-dark email marketing methods behind.
Give your site visitors every reason to sign up. It’s not a bad idea to give them more than one reason. You can develop free downloads or extra knowledge-based content available with sign up. You might even go so far as to provide a sample email or ezine for prospects to look at so they can get a feel for the type of information you will be sending. Keep your content laser focused. While you may have diversified interests, chances are pretty good your customer signed up because you stated (or implied) that you would be providing content, information and opportunities associated with a particular product or topic. Don’t disappoint your customer’s or prospects with information that is out of focus.
List building is an important way to gain and keep valued customers, treat your list building efforts as the development of long term friendships. Seek to serve the customer first and they’ll likely be first to come back for more.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
Return to the selection of marketing
You may want to try these articles on internet
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You may want to try these websites for additional information
http://www.managementhelp.org/mrktng/mrktng.htm
http://en.wikipedia.org/wiki/Permission_marketing
http://www.marketingpower.com/mg-dictionary.php
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
One of the keys to online business is effective list building. This may seem like a simple process, but for any business owner that has tried to develop a list they know that list building is a necessary, but difficult process.
One of the first knee-jerk reactions business owners may experience is to purchase a third party list of email subscribers while others may rent a list. The evidence for success (or lack thereof) is in the number of recipients who consider your email an intrusion or worse yet, spam.
You may ultimately find a few receptive customers, but for the most part this approach feels a bit like those dinner calls from telemarketers.
One of the fallacies of online marketing is that in order to be most effective you need to have a very large list. The truth is you can have a relatively small list of recipients if they are highly motivated. These individuals enjoy receiving your email and you make sure what you have to send is quality material.
Don’t look at the size of your email list as the litmus test for your success in business. I would much rather have a small organically grown list filled with individuals who love what I have to offer and are inclined to come back often than a larger list of individuals who simply hit delete when they se my email.
I would much rather have these customers email me with positive feedback instead of those who express great anger that they receive the emails at all.
By developing your own opt-in email system for list building you improve the chances that those who do sign up are likely to be converted from prospect to customer. It may be best to leave shot-in-the-dark email marketing methods behind.
Give your site visitors every reason to sign up. It’s not a bad idea to give them more than one reason. You can develop free downloads or extra knowledge-based content available with sign up. You might even go so far as to provide a sample email or ezine for prospects to look at so they can get a feel for the type of information you will be sending. Keep your content laser focused. While you may have diversified interests, chances are pretty good your customer signed up because you stated (or implied) that you would be providing content, information and opportunities associated with a particular product or topic. Don’t disappoint your customer’s or prospects with information that is out of focus.
List building is an important way to gain and keep valued customers, treat your list building efforts as the development of long term friendships. Seek to serve the customer first and they’ll likely be first to come back for more.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. marketing
Return to the selection of marketing
You may want to try these articles on internet
Marketing, Build An Internet Parthenon, Part 1 By Daniel Ramos by Daniel Ramos Approximately 1643 Words
Marketing, Stay In Touch With Leads And Get More Closes by Joy Gendusa Approximately 1551 Words
Marketing, 10 Deadly Joint Venture Profit Killing Mistakes by Gabriel Howes Approximately 726 Words
Marketing, Wise Man Marketing by Martin Day Approximately 804 Words
Marketing, Boost Your Emotional Marketing Potential by Art Turner Approximately 765 Words
Marketing, Want To Make Money Online? Market A Service To Businesses by Kevin Nunley Approximately 777 Words
Marketing, How To Handle The Top 10 Sme Sales Objections - Part I by Peter Lawlesss Approximately 834 Words
Marketing, The 7 Step Challenge - Does Your Marketing Company Measure Up? by Peter Lawlesss Approximately 509 Words
You may want to try these websites for additional information
http://www.managementhelp.org/mrktng/mrktng.htm
http://en.wikipedia.org/wiki/Permission_marketing
http://www.marketingpower.com/mg-dictionary.php
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!