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Marketing, Web Branding — Make A Name For Yourself
by Scott Lindsay
There really are three different levels of marketing significance when it comes to your online business.
There are three different levels of strategy that result in three different sets of results.
1) Advertising — This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.
2) Search Engine Optimization (SEO) — This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and deserving of a high ranking.
3) Web Branding — This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.
In web branding the idea is to develop a confidence in your product and or service.
Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site? Why is this true? If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.
In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it’s not impossible.
Web site owners who have taken the time to really understand the core of their business begin to gain a clearer picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their online company.
This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.
The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.
There are far too many businesses that are content to simply sell a product without ever really making a name for themselves.
Isn’t it time you started taking steps to make a name for yourself?
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
Return to the selection of marketing
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You may want to try these websites for additional information
http://www.marketing.org/
http://www.marketingprofs.com/
http://www.marketingsherpa.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
There really are three different levels of marketing significance when it comes to your online business.
There are three different levels of strategy that result in three different sets of results.
1) Advertising — This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.
2) Search Engine Optimization (SEO) — This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and deserving of a high ranking.
3) Web Branding — This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.
In web branding the idea is to develop a confidence in your product and or service.
Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site? Why is this true? If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.
In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it’s not impossible.
Web site owners who have taken the time to really understand the core of their business begin to gain a clearer picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their online company.
This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.
The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.
There are far too many businesses that are content to simply sell a product without ever really making a name for themselves.
Isn’t it time you started taking steps to make a name for yourself?
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
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Return to the selection of marketing
You may want to try these articles on internet
Marketing, Build An Internet Parthenon, Part 1 By Daniel Ramos by Daniel Ramos Approximately 1643 Words
Marketing, Stay In Touch With Leads And Get More Closes by Joy Gendusa Approximately 1551 Words
Marketing, 10 Deadly Joint Venture Profit Killing Mistakes by Gabriel Howes Approximately 726 Words
Marketing, Wise Man Marketing by Martin Day Approximately 804 Words
Marketing, Boost Your Emotional Marketing Potential by Art Turner Approximately 765 Words
Marketing, Want To Make Money Online? Market A Service To Businesses by Kevin Nunley Approximately 777 Words
Marketing, How To Handle The Top 10 Sme Sales Objections - Part I by Peter Lawlesss Approximately 834 Words
Marketing, The 7 Step Challenge - Does Your Marketing Company Measure Up? by Peter Lawlesss Approximately 509 Words
You may want to try these websites for additional information
http://www.marketing.org/
http://www.marketingprofs.com/
http://www.marketingsherpa.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
