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Marketing, Seo — Anchor Text And Headings
by Scott Lindsay
There has been a Search Engine Optimization (SEO) strategy that has been largely ignored. It may even be considered a minor element in the scheme of SEO techniques.
Most if us have visited websites with anchor text (hyper links) to third-party sites with more information. In the world of HTML you can hide the website address and include descriptive words to assist visitors in making a determination about the value of visiting the anchor text link.
In many cases you will find the common strategy that is used has no SEO function.
NEGATIVE EXAMPLE To find out more CLICK HERE.
In this scenario the link is on the words “CLICK HERE”. While this might make sense to the reader it does absolutely nothing for search engines that are interested in the keywords associated with the anchor text link.
POSITIVE EXAMPLE IMPORTED MOTHBALLS are making a comeback.
The reason this is better is that most Internet users understand that colored or underlined text is an anchor text link. While this is important to note, a better reason would be that search engines now have the capability of indexing the key phrase IMPORTED MOTHBALLS.
The use of search engine friendly anchor text statements can be important to the overall site ranking for your specific business site. This strategy is just one of many that can help you make the greatest impact when marketing your site through SEO Strategies.
One more tip that might help you place more prominently in the site rankings has to do with headings and subheadings on your web pages.
Many search engines pay particular attention to the headings on the web page. You can find creative ways to incorporate primary keywords or phrases in the first three headings on a page. These are the headings search engines will evaluate for search engine rankings.
For the visitor you can make the site easier to scan using bullet points and headings. Many online visitors will not read every single word you place on your website, but they will look for visual clues as to how relevant the information might be.
For search engines headings will be key locations for evaluation. In this case what is good for the site visitor is also good for the search engine.
By taking the time to incorporate what may seem like small steps you may end up with improved site rankings. By making these tips a habit you can move on to other SEO strategies that can further help you make the most significant impact on the web.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
Return to the selection of marketing
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You may want to try these websites for additional information
http://www.marketingprofs.com/2/whatismarketing.asp
http://www.bidvertiser.com/bdv/BidVertiser/bdv_advertiser.dbm
http://www.inc.com/resources/marketing/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
There has been a Search Engine Optimization (SEO) strategy that has been largely ignored. It may even be considered a minor element in the scheme of SEO techniques.
Most if us have visited websites with anchor text (hyper links) to third-party sites with more information. In the world of HTML you can hide the website address and include descriptive words to assist visitors in making a determination about the value of visiting the anchor text link.
In many cases you will find the common strategy that is used has no SEO function.
NEGATIVE EXAMPLE To find out more CLICK HERE.
In this scenario the link is on the words “CLICK HERE”. While this might make sense to the reader it does absolutely nothing for search engines that are interested in the keywords associated with the anchor text link.
POSITIVE EXAMPLE IMPORTED MOTHBALLS are making a comeback.
The reason this is better is that most Internet users understand that colored or underlined text is an anchor text link. While this is important to note, a better reason would be that search engines now have the capability of indexing the key phrase IMPORTED MOTHBALLS.
The use of search engine friendly anchor text statements can be important to the overall site ranking for your specific business site. This strategy is just one of many that can help you make the greatest impact when marketing your site through SEO Strategies.
One more tip that might help you place more prominently in the site rankings has to do with headings and subheadings on your web pages.
Many search engines pay particular attention to the headings on the web page. You can find creative ways to incorporate primary keywords or phrases in the first three headings on a page. These are the headings search engines will evaluate for search engine rankings.
For the visitor you can make the site easier to scan using bullet points and headings. Many online visitors will not read every single word you place on your website, but they will look for visual clues as to how relevant the information might be.
For search engines headings will be key locations for evaluation. In this case what is good for the site visitor is also good for the search engine.
By taking the time to incorporate what may seem like small steps you may end up with improved site rankings. By making these tips a habit you can move on to other SEO strategies that can further help you make the most significant impact on the web.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. marketing
Return to the selection of marketing
You may want to try these articles on internet
Finance, How To Get Noticed By Editors And Publishers: Make Your Strengths Shine by Shelley Wake Approximately 766 Words
Finance, It’s Good To Be A New Writer: Breaking The Myth That Experience Is Everything by Shelley Wake Approximately 739 Words
Finance, How To Be A Freelancer In Demand: Become A Busy Client’s Best Friend by Shelley Wake Approximately 812 Words
Finance, Linkadage’s Take On Google's New Search Engine Patent by John Lessnau Approximately 1004 Words
Finance, Winning Freelance Work: Beat The Skeptic by Shelley Wake Approximately 586 Words
Finance, Five Vital Questions To Ask Your Vet by Kurt Schmitt Approximately 1014 Words
Finance, Recognizing Blind Spots In Your Fat Loss Program by Bill Herren Approximately 289 Words
Finance, Free Contests May Not Cost You Money, But They Can Still Cost You by Shelley Wake Approximately 814 Words
You may want to try these websites for additional information
http://www.marketingprofs.com/2/whatismarketing.asp
http://www.bidvertiser.com/bdv/BidVertiser/bdv_advertiser.dbm
http://www.inc.com/resources/marketing/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
