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Marketing, Internet Marketing — Stepping Out Of The Shadows
by Scott Lindsay
When you engage in Internet marketing you may feel as if you are trying to sell people on yourself? This can be uncomfortable.
Many people feel strange about trying to ‘sell’ themselves to prospective clients. They enjoy what they do, and they believe in their product, but it all feels a little egotistical to engage in marketing practices that include the ‘individual’ behind the screen.
In the Wizard of Oz, the Great Oz really wasn’t all that great so he hid behind a curtain and scared a lion, tin man, scarecrow and a little girl. It was the proverbial smoke and mirrors that caught someone less than stellar attempting to market themselves as something more than they were.
It’s this scenario that many business owners do not want for their online marketing efforts.
Are you hung up on this issue? The best advice I can give is to focus your Internet marketing efforts on your product and away from yourself. This isn’t to say you don’t figure into the marketing efforts, but you accept the role of stage manager while the product takes center stage. I suppose it is possible you have enough name recognition that it may prove useful in your marketing efforts, but if not you really don’t have to make the marketing of your ecommerce website about you.
Often businesses can move along faster when they understand that especially with Internet marketing the person behind the website may be less important than the product being marketed.
In brick and mortar stores we often equate the buying experience with an individual or owner in that business. They may have mixed feelings about being so inextricably tied to the business or product, but that’s how we relate in a face-to-face business environment.
The Internet has allowed reluctant entrepreneurs to step out of the shadows and find an online place where they can develop an idea into a thriving business. This environment does not require a face, gender identity, age or ethnicity to be revealed. It is a nearly perfect environment for those who have always wanted to try their hand at business to do so.
Certainly you can infuse your personality into a website, you can even use your name and photo if you want to, but the good news is it is not absolutely necessary.
If you have been reluctant maybe this article can provide the encouragement you need to step out of the shadows and take a few bold steps forward toward online business success.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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You may want to try these websites for additional information
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http://www.marketingpower.com/mg-dictionary.php
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
When you engage in Internet marketing you may feel as if you are trying to sell people on yourself? This can be uncomfortable.
Many people feel strange about trying to ‘sell’ themselves to prospective clients. They enjoy what they do, and they believe in their product, but it all feels a little egotistical to engage in marketing practices that include the ‘individual’ behind the screen.
In the Wizard of Oz, the Great Oz really wasn’t all that great so he hid behind a curtain and scared a lion, tin man, scarecrow and a little girl. It was the proverbial smoke and mirrors that caught someone less than stellar attempting to market themselves as something more than they were.
It’s this scenario that many business owners do not want for their online marketing efforts.
Are you hung up on this issue? The best advice I can give is to focus your Internet marketing efforts on your product and away from yourself. This isn’t to say you don’t figure into the marketing efforts, but you accept the role of stage manager while the product takes center stage. I suppose it is possible you have enough name recognition that it may prove useful in your marketing efforts, but if not you really don’t have to make the marketing of your ecommerce website about you.
Often businesses can move along faster when they understand that especially with Internet marketing the person behind the website may be less important than the product being marketed.
In brick and mortar stores we often equate the buying experience with an individual or owner in that business. They may have mixed feelings about being so inextricably tied to the business or product, but that’s how we relate in a face-to-face business environment.
The Internet has allowed reluctant entrepreneurs to step out of the shadows and find an online place where they can develop an idea into a thriving business. This environment does not require a face, gender identity, age or ethnicity to be revealed. It is a nearly perfect environment for those who have always wanted to try their hand at business to do so.
Certainly you can infuse your personality into a website, you can even use your name and photo if you want to, but the good news is it is not absolutely necessary.
If you have been reluctant maybe this article can provide the encouragement you need to step out of the shadows and take a few bold steps forward toward online business success.
About The Author: Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
These articles on lifestyle and more
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Return to the selection of marketing
You may want to try these articles on internet
Finance, How To Get Noticed By Editors And Publishers: Make Your Strengths Shine by Shelley Wake Approximately 766 Words
Finance, It’s Good To Be A New Writer: Breaking The Myth That Experience Is Everything by Shelley Wake Approximately 739 Words
Finance, How To Be A Freelancer In Demand: Become A Busy Client’s Best Friend by Shelley Wake Approximately 812 Words
Finance, Linkadage’s Take On Google's New Search Engine Patent by John Lessnau Approximately 1004 Words
Finance, Winning Freelance Work: Beat The Skeptic by Shelley Wake Approximately 586 Words
Finance, Five Vital Questions To Ask Your Vet by Kurt Schmitt Approximately 1014 Words
Finance, Recognizing Blind Spots In Your Fat Loss Program by Bill Herren Approximately 289 Words
Finance, Free Contests May Not Cost You Money, But They Can Still Cost You by Shelley Wake Approximately 814 Words
You may want to try these websites for additional information
http://www.knowthis.com/
http://www.managementhelp.org/mrktng/mrktng.htm
http://www.marketingpower.com/mg-dictionary.php
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
