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Business, Website Value - What's Your Business' Website Worth?
by William Lee
If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right? It's a sad fact that a great number of websites are worthless. They give no value to their owners and are little more than a drain on resources. Would it surprise you if your website was classed as one of these? The World Wide Web is made up of millions of webpages so it's not surprising that many are rarely seen by human eyes other than their owners' and creators'. These unfulfilled webpages are like trees in a forest. They can make as much noise as they want, but if no one is around to hear it then who is to know they ever made a sound? Too many of those that are seen by people are poor at encouraging progress through the sales cycle i.e. they don't persuade the reader enough to progress to the next stage whether that's submitting a sales query or making a purchase. So how have you determined the value of your website? Have you only taken into account its cost to build and maintain or have you also considered what it actually does for you and the value it adds to your business? Ask yourself this question, if you were to put your website up for sale, how would you convince a potential buyer that it was worth the asking price? Would you sell it on the basis of how much it cost to build or on the strength of the benefits it brings? Do you think owners of expensive luxury cars are motivated by how much they cost to build, run and service or because of things like the prestige they give the owner, the superior performance and higher levels of comfort? In this context, it may be easier to recognise value and worth, but when it comes to your website can you do the same? If your website provides you with no measurable benefits or is a tree in a lonely forest then how can you be sure it's worth anything? Suppose we're comparing two very different websites; one cost £10,000 to build, looks very impressive, but converts poorly, generates little interest and the other cost £1,000 to build, wouldn't win any design contests, but consistently generates fresh leads and converts a high percentage of prospects into customers. Which of these websites do you think is worth more? Now ask yourself again, what's the value of your website? About The Author: William Lee is the proprietor of Web Star Creations (http://www.webstarcreations.co.uk). His personal blog is http://www.wlee.me.uk.
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The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right? It's a sad fact that a great number of websites are worthless. They give no value to their owners and are little more than a drain on resources. Would it surprise you if your website was classed as one of these? The World Wide Web is made up of millions of webpages so it's not surprising that many are rarely seen by human eyes other than their owners' and creators'. These unfulfilled webpages are like trees in a forest. They can make as much noise as they want, but if no one is around to hear it then who is to know they ever made a sound? Too many of those that are seen by people are poor at encouraging progress through the sales cycle i.e. they don't persuade the reader enough to progress to the next stage whether that's submitting a sales query or making a purchase. So how have you determined the value of your website? Have you only taken into account its cost to build and maintain or have you also considered what it actually does for you and the value it adds to your business? Ask yourself this question, if you were to put your website up for sale, how would you convince a potential buyer that it was worth the asking price? Would you sell it on the basis of how much it cost to build or on the strength of the benefits it brings? Do you think owners of expensive luxury cars are motivated by how much they cost to build, run and service or because of things like the prestige they give the owner, the superior performance and higher levels of comfort? In this context, it may be easier to recognise value and worth, but when it comes to your website can you do the same? If your website provides you with no measurable benefits or is a tree in a lonely forest then how can you be sure it's worth anything? Suppose we're comparing two very different websites; one cost £10,000 to build, looks very impressive, but converts poorly, generates little interest and the other cost £1,000 to build, wouldn't win any design contests, but consistently generates fresh leads and converts a high percentage of prospects into customers. Which of these websites do you think is worth more? Now ask yourself again, what's the value of your website? About The Author: William Lee is the proprietor of Web Star Creations (http://www.webstarcreations.co.uk). His personal blog is http://www.wlee.me.uk.
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Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. business
Return to the selection of business
You may want to try these articles on business
Business, Cashing In On The Web by Patrice Ravello Approximately 390 Words
Business, How To Create A Blog That Pays The Bills by Yvonne Lambert-Smith Approximately 494 Words
Business, Obsessions Of Successful Businesses by Naz Daud Approximately 607 Words
Business, Ecommerce: Landing The Merchant Account by Scott Lindsay Approximately 485 Words
Business, Home-based Business — Top Ten Considerations by Scott Lindsay Approximately 467 Words
Business, Consider The Pros And Cons Of A Home Based Business by Robert Samples Approximately 1021 Words
Business, Funding New Business/product Without High Cost Loans by Raymond Lee Approximately 381 Words
Business, Insurance Card Reader: Who And Why by Karen Baron Approximately 325 Words
You may want to try these websites for additional information
http://www.msnbc.msn.com/id/3032072/
http://www.nytimes.com/pages/business/index.html
http://news.bbc.co.uk/2/hi/business/default.stm
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!