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Digital, Digital Signage Solutions Help Improve Hotel Employee Productivity
by Josh Coffman
Hotels typically lag behind other industries in terms of technology spending. Capital investment is directed toward adding better amenities or renovating the property in efforts to remain competitive or drive occupancy and ADR. Tech spending is on the rise, however, and one emerging area is digital signage.
A digital signage network generally consists of large flat panel LCD or plasma displays that are driven by networked media players, which are customized, application-specific pcs. They can be updated remotely over standard internet protocols and have robust scheduling software which allows hotels a unique new way of reaching out to their guests at the point of contact. The content they deliver is only limited to the creative ability of the designer. As a new communications medium, a digital signage network can be utilized to playback relevant information to the guests (weather, airline info, news, etc.), branding messages, promotional messages, or even third party advertising which can provide a new revenue source for the hotel.
Digital signage can also replace outdated electronic reader board systems and improve employee productivity. For many hotels, displaying the meeting schedule information can be quite a chore. Employees input the information in their sales and catering software and print out a copy every time it changes. After it is printed out, they distribute copies to display cases located throughout the property. In other cases, they may have to take the printed sheet over to another computer system and input the data again manually. The meetings or group schedule then gets distributed to outdated television displays and in-room systems.
While these methods may "work", they are outdated and inefficient. It is unnecessary for employees to waste their time inputting meeting information manually. A digital hotel signage solution can interface with the hotel's existing sales and event management programs, dynamically distributing the meeting schedules to flat panel monitors located throughout the hotel. Employees will no longer be required to spend time updating meeting schedules and they can focus their time and efforts on catering to their guests and groups.
Not only will the digital hotel signage network improve hotel employee productivity, but it will also have the capability of displaying attractive, compelling, and dynamic content. When groups enter the property and see digital signs that welcome them personally and include their logo, for example, they will feel at home. In addition, it will reinforce their decision to use that hotel as the host of their events.
About The Author: Josh Coffman is a partner in DNA Networks, a provider of digital hotel signage (http://www.hoteldigitalsignage.com) solutions. He is an active participant in numerous digital signage events and moderates for the Digital Signage Forum.
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Hotels typically lag behind other industries in terms of technology spending. Capital investment is directed toward adding better amenities or renovating the property in efforts to remain competitive or drive occupancy and ADR. Tech spending is on the rise, however, and one emerging area is digital signage.
A digital signage network generally consists of large flat panel LCD or plasma displays that are driven by networked media players, which are customized, application-specific pcs. They can be updated remotely over standard internet protocols and have robust scheduling software which allows hotels a unique new way of reaching out to their guests at the point of contact. The content they deliver is only limited to the creative ability of the designer. As a new communications medium, a digital signage network can be utilized to playback relevant information to the guests (weather, airline info, news, etc.), branding messages, promotional messages, or even third party advertising which can provide a new revenue source for the hotel.
Digital signage can also replace outdated electronic reader board systems and improve employee productivity. For many hotels, displaying the meeting schedule information can be quite a chore. Employees input the information in their sales and catering software and print out a copy every time it changes. After it is printed out, they distribute copies to display cases located throughout the property. In other cases, they may have to take the printed sheet over to another computer system and input the data again manually. The meetings or group schedule then gets distributed to outdated television displays and in-room systems.
While these methods may "work", they are outdated and inefficient. It is unnecessary for employees to waste their time inputting meeting information manually. A digital hotel signage solution can interface with the hotel's existing sales and event management programs, dynamically distributing the meeting schedules to flat panel monitors located throughout the hotel. Employees will no longer be required to spend time updating meeting schedules and they can focus their time and efforts on catering to their guests and groups.
Not only will the digital hotel signage network improve hotel employee productivity, but it will also have the capability of displaying attractive, compelling, and dynamic content. When groups enter the property and see digital signs that welcome them personally and include their logo, for example, they will feel at home. In addition, it will reinforce their decision to use that hotel as the host of their events.
About The Author: Josh Coffman is a partner in DNA Networks, a provider of digital hotel signage (http://www.hoteldigitalsignage.com) solutions. He is an active participant in numerous digital signage events and moderates for the Digital Signage Forum.
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Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. digital
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You may want to try these articles on digital
Digital, Digital Television Service Generation by Mikael Rieck Approximately 521 Words
Digital, The Evolution Of The Video Camera by Jeff Saunders Approximately 508 Words
Digital, Digital Photography- Printing Made Easy by The Source Approximately 433 Words
Digital, Choosing A Digital Camera For The Beginner by Lalit Rastogi Approximately 696 Words
Digital, Digital Television And Its Effects by Gabriel Rise Approximately 702 Words
Digital, Bar Code Label Printing Software by Jake Harpin Approximately 500 Words
Digital, Main Features Of Digital Cameras by Joe Goertz Approximately 574 Words
You may want to try these websites for additional information
http://www.digitalhistory.uh.edu/
http://www.dolby.com/
http://babelfish.altavista.digital.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
