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Software, Packaging For An Online Business
by Philip Busk
Have you ever waited with anticipation for that special something to show up in the mail only to receive a smashed box with broken pieces inside or liquid dripping out the sides? Packaging has always been a critical component of successful retail products. Packaging is also critical for successful products sold online. However, there are differences between the two types of packaging that should be considered. When a product is displayed in a retail store, it is competing with every other product on the shelf for the consumer’s attention. The boxes are normally shiny, multi-colored, and have foil stamping and embossing. The boxes seem to scream out, in a visual way, “Hey, look at me!” In online sales, the product is sold long before the consumer sees the packaging, but the packaging is still critical to creating a satisfied customer. Here are a few points to consider when choosing packaging for products that are sold online and shipped to the buyer.
Don’t spend too much on your packaging because it won’t be competing against one hundred other packages on the shelf of Wal-Mart or Best Buy. UV coatings, foil stamping, embossing, and other high cost packing enhancers are not needed.
Don’t spend too little on your packaging because it still needs to reflect the quality and value of the product inside. You can use one, two, or four color printing to enhance the package. Do make sure your packaging is sturdy enough to make it through the mail.
Make sure the package is crush proof. Some boxes require an inner structure made of cardboard, foam, or vacuum form plastic to keep them from crushing.
Test your packaging by sending five packages to a few people you know in different parts of the country or, for products that ship internationally, in the world. Have them send the products back to you. How did the packaging hold up? Does it still look good? Is it something you would feel good about receiving for yourself? Did the outer packaging protect the product? If there is any crushing, bad tearing, or product damage; rework your design and test again.
Don’t spend too little, don’t spend too much, test thoroughly, and your packaging will be just right.
Copyright © 2006 Philip Busk About The Author: Philip Busk has been in the software packaging http://www.cd-packaging-solutions.com/sftpkg.htm and printing business for the last decade. You can find out more about packaging solutions http://www.cd-packaging-solutions.com at CD Packaging Solutions.
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The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
Have you ever waited with anticipation for that special something to show up in the mail only to receive a smashed box with broken pieces inside or liquid dripping out the sides? Packaging has always been a critical component of successful retail products. Packaging is also critical for successful products sold online. However, there are differences between the two types of packaging that should be considered. When a product is displayed in a retail store, it is competing with every other product on the shelf for the consumer’s attention. The boxes are normally shiny, multi-colored, and have foil stamping and embossing. The boxes seem to scream out, in a visual way, “Hey, look at me!” In online sales, the product is sold long before the consumer sees the packaging, but the packaging is still critical to creating a satisfied customer. Here are a few points to consider when choosing packaging for products that are sold online and shipped to the buyer.
Don’t spend too much on your packaging because it won’t be competing against one hundred other packages on the shelf of Wal-Mart or Best Buy. UV coatings, foil stamping, embossing, and other high cost packing enhancers are not needed.
Don’t spend too little on your packaging because it still needs to reflect the quality and value of the product inside. You can use one, two, or four color printing to enhance the package. Do make sure your packaging is sturdy enough to make it through the mail.
Make sure the package is crush proof. Some boxes require an inner structure made of cardboard, foam, or vacuum form plastic to keep them from crushing.
Test your packaging by sending five packages to a few people you know in different parts of the country or, for products that ship internationally, in the world. Have them send the products back to you. How did the packaging hold up? Does it still look good? Is it something you would feel good about receiving for yourself? Did the outer packaging protect the product? If there is any crushing, bad tearing, or product damage; rework your design and test again.
Don’t spend too little, don’t spend too much, test thoroughly, and your packaging will be just right.
Copyright © 2006 Philip Busk About The Author: Philip Busk has been in the software packaging http://www.cd-packaging-solutions.com/sftpkg.htm and printing business for the last decade. You can find out more about packaging solutions http://www.cd-packaging-solutions.com at CD Packaging Solutions.
These articles on lifestyle and more
Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. software
Return to the selection of software
You may want to try these articles on software
Software, 5 Tips For Buying Accounting Software by Scott Miller Approximately 484 Words
Software, What Is Software Really? by Everette Thornton Approximately 486 Words
Software, How To Build Great Software by Chris Graham Approximately 744 Words
Software, Akvis Decorator Plugin V.1.3 by AKVIS LLC AKVIS LLC Approximately 542 Words
Software, Antivirus Tools by Dee Owens Approximately 705 Words
Software, Software Downloads by Dee Owens Approximately 533 Words
Software, Spyware Removals by Dee Owens Approximately 622 Words
Software, Computer Security - Tips For Safe Public Pc Use by Deepesh Agarwal Approximately 586 Words
You may want to try these websites for additional information
http://www.fsf.org/
http://www.download.com/
http://www.idsoftware.com/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
