Our New Articles
Home Based Business, What Is The Big Challenge With Mlm?
by Jon Roussel
In the five and half years I have been in the networking and home based business industry, I have seen and heard a lot of hype and many polar opposite views of the network marketing industry.
Some people are passionate about the industry, while others condemn it. Some claim all companies are pyramid schemes and scams. Celebrity authors such as Robert Allen, Mark Victor Hansen and Robert Kiyosaki advocate the industry.
Network marketing is, in its most fundamental sense, a franchise business model. Such a model provides a duplicable system that involves the continuous repetition of certain activities.
One key test of a network marketing or home based business company is whether there are large numbers of repeat customers who order and use real products even if they do not get a check. The fact is that Amway/Quixtar, Melaleuca, PrePaid Legal, USANA, and many others have sold millions upon millions of dollars of products to happy customers, many of whom are NOT also getting checks.
So why does the industry seem to have a black eye? The problem does not seem to lie with the overall franchise business model. Network marketing is just a business model, and it really amounts to "micro-franchising". It has a low cost of entry, with the potential for exceptional revenue, and there are those who achieve that.
However, the things that make it attractive make it attractive to many who are NOT really qualified or prepared to become business owners.
Some of the characteristics of these people are: •have not done well in their business or profession and have little money saved up to invest •have no previous experience owning or running a business •have no previous experience in sales •have little or no experience developing business relationships other than that of employer/employee/co-worker •are not satisfied with their current level of income •have unrealistic expectations of the amount of work involved compared to the revenue realized From my experience, without knowing any better, inexperienced or unqualified network marketers often •over-sell the opportunity •inappropriately talk about the business in social situations •come across as desperate •focus too much on new recruits and neglect existing customers as a result •are either inaccurate or deceptive when talking about their business What is the solution? Read about it in my next post.
About the author Jon Roussel is a five year veteran of the home base business industry. He owns a business in Beverly, MA and teaches business owners and others how to start and success with a home based business that will generate a long term reliable leveraged residual income. Learn more at http://www.payitforward4proftis.com/jonroussel About The Author: Jon Roussel is a five year veteran of the home base business industry. He owns a business in Beverly, MA and teaches business owners and others how to start and success with a home based business that will generate a long term reliable leveraged residual income. Learn more at http://www.adminder.com/c.cgi?jonroussel1&;isnare
These articles on lifestyle and more
Return to the selection of home based business
You may want to try these articles on home based business
Home Based Business, Are You Having Fun Following The Crowd? by David Allred Approximately 472 Words
Home Based Business, Choosing A Valuable Home Based Business by David Hudson Approximately 365 Words
Home Based Business, With The Economy Surging, The "new" Internet Business Can Earn You Thousands! by Connie Upright Approximately 548 Words
Home Based Business, Home Business Ideas by Vincent Murphy Approximately 511 Words
Home Based Business, An Online Work At Home Business Is A Real Business – Really? by Craig Ritsema Approximately 600 Words
Home Based Business, How You Can Really Win With Your Small Or Home Based Business by Chris Gorman Approximately 728 Words
Home Based Business, Four Absolute Must-do’s To Create A Money-making Home Business by Steve Gaghagen Approximately 378 Words
You may want to try these websites for additional information
http://www.allbusiness.com/specialty-businesses/home-based-business-work-life-balance/3317-1.html
http://www.allbusiness.com/3472035-1.html
http://www.themomscafe.net/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
In the five and half years I have been in the networking and home based business industry, I have seen and heard a lot of hype and many polar opposite views of the network marketing industry.
Some people are passionate about the industry, while others condemn it. Some claim all companies are pyramid schemes and scams. Celebrity authors such as Robert Allen, Mark Victor Hansen and Robert Kiyosaki advocate the industry.
Network marketing is, in its most fundamental sense, a franchise business model. Such a model provides a duplicable system that involves the continuous repetition of certain activities.
One key test of a network marketing or home based business company is whether there are large numbers of repeat customers who order and use real products even if they do not get a check. The fact is that Amway/Quixtar, Melaleuca, PrePaid Legal, USANA, and many others have sold millions upon millions of dollars of products to happy customers, many of whom are NOT also getting checks.
So why does the industry seem to have a black eye? The problem does not seem to lie with the overall franchise business model. Network marketing is just a business model, and it really amounts to "micro-franchising". It has a low cost of entry, with the potential for exceptional revenue, and there are those who achieve that.
However, the things that make it attractive make it attractive to many who are NOT really qualified or prepared to become business owners.
Some of the characteristics of these people are: •have not done well in their business or profession and have little money saved up to invest •have no previous experience owning or running a business •have no previous experience in sales •have little or no experience developing business relationships other than that of employer/employee/co-worker •are not satisfied with their current level of income •have unrealistic expectations of the amount of work involved compared to the revenue realized From my experience, without knowing any better, inexperienced or unqualified network marketers often •over-sell the opportunity •inappropriately talk about the business in social situations •come across as desperate •focus too much on new recruits and neglect existing customers as a result •are either inaccurate or deceptive when talking about their business What is the solution? Read about it in my next post.
About the author Jon Roussel is a five year veteran of the home base business industry. He owns a business in Beverly, MA and teaches business owners and others how to start and success with a home based business that will generate a long term reliable leveraged residual income. Learn more at http://www.payitforward4proftis.com/jonroussel About The Author: Jon Roussel is a five year veteran of the home base business industry. He owns a business in Beverly, MA and teaches business owners and others how to start and success with a home based business that will generate a long term reliable leveraged residual income. Learn more at http://www.adminder.com/c.cgi?jonroussel1&;isnare
These articles on lifestyle and more
Reprint this article free of charge as long as you keep the author's resource box or bio intact and the links active. A copy of the ezine or URL of the page where the article was reprinted emailed to the author would be very much appreciated. home based business
Return to the selection of home based business
You may want to try these articles on home based business
Home Based Business, Are You Having Fun Following The Crowd? by David Allred Approximately 472 Words
Home Based Business, Choosing A Valuable Home Based Business by David Hudson Approximately 365 Words
Home Based Business, With The Economy Surging, The "new" Internet Business Can Earn You Thousands! by Connie Upright Approximately 548 Words
Home Based Business, Home Business Ideas by Vincent Murphy Approximately 511 Words
Home Based Business, An Online Work At Home Business Is A Real Business – Really? by Craig Ritsema Approximately 600 Words
Home Based Business, How You Can Really Win With Your Small Or Home Based Business by Chris Gorman Approximately 728 Words
Home Based Business, Four Absolute Must-do’s To Create A Money-making Home Business by Steve Gaghagen Approximately 378 Words
You may want to try these websites for additional information
http://www.allbusiness.com/specialty-businesses/home-based-business-work-life-balance/3317-1.html
http://www.allbusiness.com/3472035-1.html
http://www.themomscafe.net/
The information provided in this article is the express opinion of the author. Exchangenet is not responsible for the content!
